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Project Details
  • Name: It's All Worthwhile

  • Client: Genesis Art Supply

  • Photographers: Mike DeStefano, Robert Fredericks

  • Conception: Sondra Nicole

  • Music : Lino Rise


Concieved in April 2014, photography began July 2014. Mike DeStafano filmed the early sequences, and appeared in the later ones, setting up easels and tables while Robert Fredericks filmed the later sequences.

Spanning 3 months, the film captures the store set up, the attaching of the sign, staff meetings and a message from Richard Goldman. Lino Rise, the canadian musician who creates great royalty free music supplied the soundtrack.